At neOOne Associates, we believe that growth is not accidental — it is designed, nurtured, and sustained through clarity of purpose, empowered people, and meaningful innovation.

leadership program

The Power of Being: Understanding the BE-DO-HAVE Model

What is the ‘be do have model’? A neOOne Perspective. At neOOne, one model has quietly guided our work for years — the BE-DO-HAVE model. It looks simple at first glance, yet it holds a profound truth about how we achieve results, grow as individuals, and lead meaningful lives. Where Most People Begin: The Doing Many people focus heavily on what they need to do — the plans, the to-do lists, the actions. Conventional wisdom reinforces this: “If you want something, go and do something about it.” It makes perfect sense… until it doesn’t. Because if action alone guaranteed results, we would have achieved every goal we’ve ever set. Why “Doing” Alone Isn’t Enough We often assume that the right set of actions will automatically produce the right outcomes. And when the results don’t show up, we investigate our actions — tweaking them, doubling down, or pushing harder. But even

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Accelerated learning

Trainer Credibility Index (6P): Building the Foundation of Trust

When I first began my learning journey, resources were limited. Every program I attended meant investing precious time and money, so I couldn’t afford to make careless choices. To make wise decisions, I created a personal checklist — a simple guide to help me decide which training was truly worth joining. What began as a learner’s survival tool eventually evolved into something more profound. Over time, that same checklist became my own guide as a trainer — helping me design programs that others would find worth attending. Through this process, I realized one truth that still holds today: the greatest asset of any trainer is credibility. Like trust, credibility is built over time, tested through actions, and easily lost if taken for granted. It’s not a title we earn once; it’s something we sustain through consistent practice and integrity. As my career and community grew, I began teaching this very

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