
The Power of Being: Understanding the BE-DO-HAVE Model
What is the ‘be do have model’? A neOOne Perspective. At neOOne, one model has quietly guided our work for years — the BE-DO-HAVE model. It looks simple at first glance, yet it holds a profound truth about how we achieve results, grow as individuals, and lead meaningful lives. Where Most People Begin: The Doing Many people focus heavily on what they need to do — the plans, the to-do lists, the actions. Conventional wisdom reinforces this: “If you want something, go and do something about it.” It makes perfect sense… until it doesn’t. Because if action alone guaranteed results, we would have achieved every goal we’ve ever set. Why “Doing” Alone Isn’t Enough We often assume that the right set of actions will automatically produce the right outcomes. And when the results don’t show up, we investigate our actions — tweaking them, doubling down, or pushing harder. But even

